gimmickry

英 [ˈɡɪmɪkri]

美 [ˈɡɪmɪkri]

n.  玩弄销售伎俩; 耍花招

BNC.44633 / COCA.37443

牛津词典

noun

• 玩弄销售伎俩；耍花招
  the use of gimmicks in selling, etc.

柯林斯词典

• N-UNCOUNT （引人关注的）花招，噱头
  If you describe features or actions asgimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity.
  1. Privatisation and gimmickry are not the answer to improving Britain's rail service.
     私有化和那些哗众取宠的做法并不能改进英国铁路运输。

英英释义

noun

• a collection of gimmicks

双语例句

• No legal gimmickry will save the animals.
  任何合法的手段都不能拯救这些动物。
• First, it brings novelty. The show is filled with high-tech gimmickry, led by a dazzling effect that allows our hero to stroll through a 3-D version of his own imaginings.
  首先，该剧足够新颖。剧中到处都是高科技噱头，首屈一指的便是可以让男主人公在自我臆想的3D影像中漫步的炫酷特效。
• For, as was predictable and predicted, recognition of the risks is generating a host of interventionist gimmickry, not least in the UK.
  因为，正如可以预计和已经预计到的那样，对风险的认知正在滋生大量干涉主义花招，尤其是在英国。
• Investing in banks has required Mr Buffett to move away from his roots as a pure value investor suspicious of leverage and financial gimmickry.
  投资于银行需要巴菲特摒弃他的根本理念作为一个纯粹价值投资者，他不信任杠杆贷款和金融“噱头”。
• Status Offline Apple's engineering ingenuity shows itself most plainly as consumer gimmickry with hidden practicality.
  苹果的工程制造才华体现在在给消费者花哨的噱头上隐藏了实用的功能。
• Granted, the Note 4 is far from perfect; in true Samsung fashion, a lot of gimmickry can be found in it, and several features seem half-baked.
  当然，Note4远非完美。它忠实地采用了三星的款式，可以发现很多花招，而且多项功能似乎还不完善。
• Gimmickry is a major feature in the marketing of children's toys.
  耍些小花招是儿童玩具营销上的一个主要特点。
• Yet strip away the circulation gimmickry going on at newspapers today, a declining retail advertising base, and the lethargic attitude toward newspapers by the national advertising community, and what are newspapers faced with in terms of core business prospects?
  但是撇开今天报纸行业的发行伎俩、不断下降的零售广告收入、国内广告业对报纸的不理不睬，从核心商业前景上来说，报纸又面临着什么？
• There is too much advertising gimmickry.
  广告花招太多了。
• Privatisation and gimmickry are not the answer to improving Britain's rail service.
  私有化和那些哗众取宠的做法并不能改进英国铁路运输。